About Us

About The Shop

I founded Love Goods Co. with a simple mission –– to make practicing and sharing love effortless. In January 2020, after spending over a decade in the women's wellness space, I started creating small collections of products to support my reader community in our 21-day challenges centered around virtues like love, hope, and goodness.

When the pandemic shut us all in later that spring, I noticed that my readers began ordering and sending these boxes to friends and family as gift packages. The most popular item being a 40-day card deck I created for practicing self-love. This became a seed for what would later grow into Love Goods Co., and I began to create card decks and gift sets that would help people share love and practice self-love during five unique season of life – birthday, bridal, baby, breakup and bereavement. The Be Love Collection was born. 

Today, we offer ten different Self Love Practice Decks, each designed to help you practice self-love in every season of life. Each card deck has evolved into a Self Love Starter Kit, featuring the signature deck alongside four self-love items to nourish the mind, body, and soul. And we still offer our signature Be Love Box, a beautifully hand-packed gift box containing 6-7 items to encourage self-love in every season.

All of our gifts are hand-packed with love in Washington, DC. As a family-operated, Black-owned, Woman-owned business, it's important to support other women in all that we do. This is why 90% of the goods offered in our boxes are sourced from Woman-owned or founded companies that I love. Sustainability is also a priority, so we make every effort to reduce packaging for shipping, use recycled materials, and include reusable items for gift sets like cotton canvas gift bags and birch wooden boxes.

Love Goods Co. was founded as an extension of Love, Maaden—a community built around the practice of self-love as a means to healing. To learn more about the Love, Maaden community, click here.

About The Owner

Hello, friend. Thank you for being here. I'm Maaden Eshete Jones, a writer, social & behavioral scientist and storyteller who shares practical encouragement for healing, hope and hospitality. Over the last several years I have nurtured a thriving community through my Love, Maaden platform, podcast and events.

I have a Master of Public Health degree with a concentration in Social and Behavioral Health Science and a 15+ year career in women's wellness. My journey has included roles as a health communications professional, business owner, published author, and thought leader. And my work is deeply informed by both my professional expertise as well as my personal journey, having navigated recurrent pregnancy loss for much of the pas decade.

A grateful wife, loving mother, and devoted daughter, sister, and friend, I live in Washington, DC, alongside my husband, Ben, and our miracle little girl.